Saturday, December 5, 2009

Tiger Woods tries to repair damage to his marriage, and his golf brand




In a lakeside Florida mansion, marriage counsellors, lawyers and public relations advisers are engaged in a bizarre and expensive round of shuttle diplomacy between the world's richest athlete and his furious wife.

For Tiger Woods, a control freak accustomed to calling the shots both on the fairway and in his private life, the unravelling of an image as carefully manicured as a country club green is both agonising and self-inflicted.

The scandal of his philandering is so damaging to his "Mr Clean" brand that the publicity-averse superstar is even considering an invitation to appear on the sofa of talk show queen Oprah Winfrey, The Sunday Telegraph has learnt.

For that interview to work, quite possibly with Elin Nordegren, 29, the wife on whom he cheated, by his side, Woods, 33, would have to engage in the sort of public confessional that has previously been anathema to him.

His minders have not granted such access since a 1997 interview with the men's magazine GQ backfired badly when the young sportsman was quoted telling dirty and racial jokes.

That profile also hinted that when he was not playing the fairways, he was playing the field from what some in the sport call the real PGA - the "Party Groupie Association" (rather than the Professional Golfers' Association).



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